Opinion Square was a popular market research firm operated by TMRG Inc, a subsidiary of comScore. Before its closure on July 31, 2023, it boasted a community of over 2 million members in the United States and Canada. These members regularly completed surveys on a range of subjects including travel, retail, healthcare, and consumer products.
Many users found Opinion Square beneficial as a simple way to earn extra money through paid surveys. The platform was known for helping companies understand consumer trends and patterns, providing valuable market insights. Whether it’s about its legitimacy or the benefits it offered, this review aims to cover all aspects for those curious about paid survey sites.
Understanding Opinion Square
Opinion Square is a research panel operated by TMRG Inc, a subsidiary of comScore. It rewards users for participating in surveys and provides valuable insights into consumer behavior. Here’s a closer look at what Opinion Square is, how to sign up, and its privacy policies.
What Is Opinion Square?
Opinion Square is a survey site where members can earn points by completing surveys. It is managed by TMRG Inc, a company based in the United States.
The site offers a variety of rewards, such as cash, gift cards, and entries into sweepstakes, including a chance to win $100,000. Their user base includes over 2 million members from the U.S. and Canada. By sharing their opinions, users help companies understand consumer trends.
The Sign-Up Process
Signing up for Opinion Square is straightforward. New users need to visit the website and provide basic information such as their name, email, and demographic details. After registration, they may need to install tracking software.
This software gathers data on internet usage and helps tailor the surveys. Members receive points for each completed survey and the chance to enter sweepstakes. Users should check their email regularly for survey invitations.
Privacy and Personal Information
Opinion Square prioritizes user privacy. They employ various measures to protect personal data. Information collected, including internet usage and survey responses, is used to generate consumer insights.
The tracking software installed collects browsing data, but this data is anonymized to ensure user privacy. Users should read the privacy policy carefully to understand how their information is used. Transparency is key, and Opinion Square provides detailed information on their data practices.
Participation and Rewards
Participating in Opinion Square and earning rewards involves qualifying for surveys, understanding the types of rewards available, and how the points system works. This makes it crucial for users to know how to maximize their experience and benefits.
How to Qualify for Surveys
To qualify, members need to fill out a profile with basic demographic information such as age, gender, and location. This helps Opinion Square match them with relevant surveys.
Survey invitations are sent via email and often target specific demographic groups. Quick response to these invitations increases the chances of qualifying. Participation depends on factors like time commitment and accuracy in answering initial screening questions.
Reward Types and Redemption
Opinion Square offers various rewards, including cash, gift cards, sweepstakes entries, and other prizes. Members can redeem their points for Amazon or other popular gift cards, PayPal cash, or entries into sweepstakes for large cash prizes.
Rewards are typically credited within 48 hours after completing a survey. Users can check their available rewards and redeem them through the site’s rewards catalog.
The Points System
Opinion Square operates on a points-based system, where members earn points for each survey completed. Points vary depending on the length and complexity of the survey.
For example, a short survey might earn a few points, while a more in-depth survey could yield significantly more. Members also earn entries into sweepstakes for larger prizes every time they complete a survey, acting as an additional incentive.
Maintaining an active profile with frequent participation leads to a higher accumulation of points, enhancing the overall rewards experience.
The Scope of Surveys and Memberships
Opinion Square offers a wide range of survey topics and caters to members across the United States and Canada. They provide various opportunities to earn rewards, including a referral program.
Survey Topics and Industries
Opinion Square covers many survey topics relevant to everyday life. Members can participate in surveys about consumer products, electronics, home appliances, sports, and fitness merchandise.
These surveys help companies understand consumer preferences and behaviors, contributing to better market research. The platform includes surveys on travel, retail, and healthcare, ensuring diverse and engaging subjects.
Membership Eligibility and Demographics
Membership is open to residents of the United States and Canada. Members need to be at least 18 years old to join.
The community includes over 2 million members who provide valuable insights into internet usage and consumer behavior. This large membership base helps garner diverse opinions and more accurate data for market analysis.
Referral Program and Extra Opportunities
Opinion Square has a referral program that allows current members to invite friends. Each successful referral can earn additional rewards for the referrer.
Besides surveys, the platform sometimes offers other activities, like mobile surveys and product testing. These extra opportunities give members more ways to earn and stay engaged.
Opinion Square in Context
Opinion Square is a well-known survey site with a large user base, but it permanently closed on July 31, 2023. This section will provide a detailed comparison with other survey sites, discuss customer support and user feedback, and address common concerns related to the platform.
Comparison with Other Survey Sites
Opinion Square was similar to other survey sites like Survey Junkie, Swagbucks, and LifePoints. Users could earn points by completing surveys and redeem them for rewards such as cash or gift cards. While Opinion Square also offered entries into a drawing for $100,000, this feature set it apart from some competitors.
In comparison, Survey Junkie focuses primarily on cash rewards and boasts faster payouts. Swagbucks, another competitor, offers a variety of earning options including watching videos and online shopping, making it more versatile. LifePoints has a user-friendly interface but offers fewer earning opportunities compared to Swagbucks.
Customer Support and User Feedback
Regarding customer support, Opinion Square had a mixed reputation. Some users praised the platform for its reliable payouts and straightforward redemption process. They appreciated the clear instructions provided for surveys and the ease of earning points.
However, there were complaints about the frequency of qualification for surveys. Some users expressed frustration over being screened out of many surveys, which prevented them from earning points consistently. Despite these issues, the site maintained a favorable rating on Trustpilot with a 4.5/5 score.
Addressing Common Concerns
Several common concerns were associated with Opinion Square. One major worry was whether the site was a scam. Opinion Square was legit and operated by TMRG Inc., a subsidiary of comScore. Nevertheless, following its closure, new users cannot join or use the services anymore.
Users often wondered about their privacy and data security. Opinion Square assured its members that their personal information was protected and used solely for research purposes. Another concern was the site’s ability to keep members engaged with limited earning opportunities, unlike more versatile GPT sites such as Swagbucks.
By addressing these key aspects, it becomes clear where Opinion Square stood in the landscape of survey sites before its closure.
Maximizing Your Experience
Users can enhance their OpinionSquare experience by adopting effective earning strategies, using available software and tools, and understanding the best approaches for participating in sweepstakes.
Effective Strategies for Earning
To make the most out of OpinionSquare, users should focus on consistent participation in surveys. Aim to complete surveys as soon as they become available to maximize opportunities.
Utilize the Pick-A-Perk Rewards Finder to identify high-value surveys and prioritize those. Regular engagement boosts chances of earning more points and qualifying for special offers.
Another strategy involves referrals. By recommending friends and family, users can earn bonus points. Staying active and regularly checking for new surveys increases overall earnings significantly.
Utilizing Software and Tools
The OpinionSquare software can be downloaded to streamline the survey-taking process. This tool not only enables easy access to surveys but also provides market research data seamlessly.
Additionally, users should explore the Instant Win Game Link, which offers a chance to win prizes instantly. Participation in these games can supplement earnings.
Utilization of these tools and features ensures that users can navigate the platform effectively and maximize their rewards.
Drawing and Sweepstakes Strategies
Participating in the Pick-A-Perk Rewards Finder can help users discover potential sweepstakes entries. Regularly checking the Instant Win Game Link allows users multiple chances to win.
Users should also register for various drawings and sweepstakes offered by OpinionSquare. Although the odds can vary, regular participation increases the likelihood of winning.
Finally, tracking all deadlines and entry dates ensures that users do not miss opportunities, making it easier to win prizes and add to their earnings on OpinionSquare.